I provide extreme ownership from inception to conception for luxury hospitality, branded residential, and mixed-use projects. I safeguard Owner/Investor interests, build and manage operator relationships, leading to win-win solutions for all stakeholders.
My approach is tested and approved with sovereign-backed giga-projects and privately held groups across Saudi Arabia, Turkiye, and Central Asia.
Currently, in charge of a 100% PIF-owned masterplan's entire hospitality portfolio — asset definition, positioning, investment strategy and delivery across 2,700+ keys. Leading the first large-scale mixed-use cluster of the masterplan: 210,000 sqm BUA, comprising a luxury hotel, a holistic wellness-focused hotel, luxury branded villas and apartments, non-branded residences and a retail strip.
Mandarin Oriental
Hilton Worldwide
Marriott International
Accor
Four Seasons
Minor Hotel Group
Kempinski
Wyndham
H World International
Emaar Hospitality
I work with UHNWIs, family offices, funds, owners, investors and boards on hospitality portfolio strategy, development governance and asset positioning — drawing on two decades of inception-to-completion accountability across giga-projects and privately held groups.